Category Archives: 5. Lindt vs Milka: Media Strategy

Two distinctive strategies Although they aim at selling the same final product, Lindt and Milka have adopted very distinctive communication approaches. A strong point in the communication strategy of Lindt is its personalization, with the choice of the well-known tennisman … Continue reading →

& THE SOCIAL MEDIA   Lindt’s website is simple and elegant. Lindt mentions the secrets of chocolate, the history of the Swiss company, recipe ideas and present all the Lindt range and its latest new products. Lindt also proposes to … Continue reading →

 and Ambassador Roger Federer Having in common their Swiss origin, Lindt chocolate chose Roger Federer, the best tennis player of all time, to represent their brand in the world. This is the first time in over 160 years of history … Continue reading →

In terms of advertising, Lindt is the second advertiser on this market with €30 billion invested annually, behind Kraft and Ferrero. The Swiss confectioner has a big advantage: it has only one brand to support when the Italian Ferrero must … Continue reading →

To ensure good visibility and increase sales, Lindt takes the great ways out in store. In France, a army of 120 sales representatives paces every day supermarket shelves to ensure that their products have the best possible visibility. Each year, … Continue reading →