Category Archives: 2. Lindt vs Milka: Overall Presentation
The Brand Assets
The Values Leader in the market for premium quality chocolates One of the most innovative and creative companies making premium chocolate High-end chocolate in mass consumption. Impeccable quality of its raw materials Refined Product Passion of chocolate: experience and expertise … Continue reading
Unique & Original Logos
Lindt & Sprüngli The logo of the brand Lindt works around a square with rounded edges in a navy discreet blue background with italic typography written in chic gold colors. We notice that the navy blue and gold are two … Continue reading
A Wide Range Of Products
LINDT & SPRÜNGLI Lindt & Sprüngli manufactures a variety of chocolate bars but is also known for its diversity of pralines. Is available to consumers five collections of products: MILKA With a wide assortment of products and a constant care … Continue reading
SWOT
LINDT & SPRÜNGLI Blandine Garez ( Lindt) & Alix André (Milka)
Key Figures
Lindt & Sprüngli Blandine Garez
History Continues Every Day
Lindt & Sprüngli Swiss brand founded in 1845 in Zurich 165 years of existence Founded by David and Rudolph Sprüngli 1879: invention of the conching process and of the first fine chocolate 1899: The company Sprüngli buys Chocoladefabriken Lindt. The … Continue reading