Category Archives: 1. The Chocolate Market

Opportunities & Threats

Posted on October 25, 2013 by milkavslindt
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Fierce Competition In The Market

Posted on October 25, 2013 by milkavslindt

Ferrero has established itself as the market leader (23% market share by value) before Mondelez, the chocolate bars leader  , which only slightly increased to about 18%, despite its ambitions of development very clearly stated on the seasonal and confectionery … Continue reading →

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Chocolate Manufacturers Innovate

Posted on October 22, 2013 by milkavslindt

The life cycle of products tends to shorten, which then constraint manufacturers to constantly renew their bid to retain customers and continue to be profitable. This is the reason why the competition on the chocolate industry is tough and companies … Continue reading →

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Chocolate Sales & Consumption In France

Posted on October 20, 2013 by milkavslindt

Chocolate sales in France According to the union chocolate, 383,700 tons were sold in 2011 and 392,300 in 2012. The French population spend on average 110 euros per year for chocolate. Chocolate market does not suffer from crisis. Even though, … Continue reading →

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